Hey, we’re LOOP. We use predictive models and real-time driving data to create fair and equitable car insurance whilst eliminating biased and discriminatory factors—like credit scores, zip codes, and job titles—from the equation. We’re a mission, with a business.

We believe systemic injustice has no place in our financial systems. That’s why we only look at how and where you drive to give you a car insurance quote that you can feel great about.

Backed by top-tier VCs, institutional investors, and reinsurers who all believe in bringing change to this industry, we’re committed to giving back and being a force for good in the world so we can uplift the communities impacted by systemic injustice. To us, that’s what it means to Drive Good.